Framework
AAA Niche Selection
Source: Liam Ottley — Morningside AI, AAA Accelerator, 875K YouTube
Key Questions
What's the one specific knowledge you have that competitors don't?
What's the distribution channel?
Does this compound over time?
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Framework
$100M Offer Stack
Source: Alex Hormozi — Acquisition.com, Gym Launch, ALAN
Key Questions
Who is this for? What problem does it solve?
What's the value of the outcome?
How do you make this a "no-brainer"?
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Source: Nate Herk — AI Automation Society, Uppit AI, ex-Goldman Sachs
Key Questions
What problem are you trying to solve?
Does this need AI or just automation?
What's the oversight checkpoint?
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Framework
First-Principles Thinking
Source: Andrej Karpathy — Tesla AI, OpenAI, Stanford
Key Questions
What's the actual capability frontier?
What's the simplest system that works?
What's the 10-year trajectory?
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Framework
Second-Level Thinking
Source: Howard Marks — Oaktree Capital, "Mastering the Market Cycle"
Key Questions
What's your concentration risk?
What happens if your biggest client churns?
Are you building for growth or survivability?
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